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Clear the Air ad campaign highlights critical role for oil sands in helping Canada achieve net zero emissions goal

October 20, 2022

A national advertising campaign from the Pathways Alliance aims to “clear the air” with Canadians about the industry’s plan to achieve net zero emissions.

The campaign is the result of discussions with thousands of Canadians across the country who said they want more information about how oil sands producers are working together to reduce CO2 emissions from operations.

“Canadians understand the importance of reducing emissions to support Canada’s energy future and they’ve told us they want concrete details about the steps our industry is taking to achieve our emissions goal,” said Kendall Dilling, president of Pathways Alliance.

“Our campaign acknowledges that the oil sands are a significant source of our country’s emissions and that we must work collaboratively, including with governments, to help Canada meet its climate commitments and deliver the world’s preferred barrel of responsibly-produced oil.”

The Clear the Air campaign runs nationally throughout the fall and early winter and uses a range of advertising platforms to illustrate how Canada’s oil sands industry is being accountable and moving forward with optimism to significantly and steadily reduce emissions.

The Pathways Alliance plan involves using proven and emerging technologies to reduce CO2 emissions from oil sands operations by 22 million tonnes per year by 2030, while steadily progressing towards its ultimate goal of net zero emissions by 2050.

The Pathways foundational project includes building one of the largest carbon capture and storage (CCS) projects in the world, with capacity to capture emissions from approximately 20 oil sands facilities in northeastern Alberta. Pre-engineering and field work is well underway on the project.

Pathways Alliance scientists and engineers continue to work on more than 80 technologies in addition to CCS to tackle the climate challenge from multiple angles.

Canadians can learn more about our campaign, our phased plan and our unprecedented level of collaboration to develop and deploy technologies to reduce emissions by visiting https://pathwaysalliance.ca/cleartheair/

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Cautionary Statement: Statements of future events or conditions in this press release, including projections, targets, expectations, estimates, and business plans are forward-looking statements. Forward-looking statements can be identified by words such as achieve, aspiration, believe, anticipate, intend, propose, plan, goal, seek, project, predict, target, estimate, expect, forecast, vision, strategy, outlook, schedule, future, continue, likely, may, should, will and/or similar references to outcomes in future periods. Forward-looking statements in this press release include, but are not limited to, references to the viability, timing and impact of the Oil Sands Pathways to Net Zero initiative collaboration and the development of pathways in support of a net-zero future; support for the pathways from the Government of Alberta and the Government of Canada; the ability to enable net zero emissions from oil production and preserve economic contribution from the industry; the continued role of fossil fuels as part of a diversified energy mix; and the deployment of technologies to reduce GHG emissions, such as CCUS, process improvements, energy efficiency, fuel switching, electrification, infrastructure corridors and new emissions-reducing technologies. All net-zero references in this announcement apply to emissions from oil sands operations (defined as scope 1 and scope 2 emissions).

Forward-looking statements are based on current expectations, estimates, projections and assumptions at the time the statements are made. Actual future results, including expectations and assumptions concerning: demand growth and energy source, supply and mix; amount and timing of emissions reductions; the adoption and impact of new facilities or technologies, including on reductions to GHG emissions; project plans, timing, costs, technical evaluations and capacities, and the ability to effectively execute on these plans and operate assets; that any required support for the pathways from the Government of Alberta and the Government of Canada will be provided; applicable laws and government policies, including climate change and restrictions in response to COVID-19; production rates, growth and mix; general market conditions; and capital and environmental expenditures, could differ materially depending on a number of factors. These factors include global, regional or local changes in supply and demand for oil, natural gas, and petroleum and petrochemical products and the resulting price, differential and margin impacts; political or regulatory events, including changes in law or government policy and actions in response to COVID-19; the receipt, in a timely manner, of regulatory and third-party approvals including for new technologies; lack of required support from the Government of Alberta and the Government of Canada; environmental risks inherent in oil and gas exploration and production activities; environmental regulation, including climate change and GHG regulation and changes to such regulation; availability and allocation of capital; availability and performance of third-party service providers; unanticipated technical or operational difficulties; project management and schedules and timely completion of projects; reservoir analysis and performance; unexpected technological developments; the results of research programs and new technologies, and ability to bring new technologies to commercial scale on a cost-competitive basis; operational hazards and risks; general economic conditions, including the occurrence and duration of economic recessions; and other factors referenced by the companies’ in their most recent respective annual reports and management’s discussion and analysis, as applicable.

Forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties, some that are similar to other oil and gas companies and some that are unique to the companies. Actual results may differ materially from those expressed or implied by its forward-looking statements and readers are cautioned not to place undue reliance on them. The companies undertake no obligation to update any forward-looking statements contained in this press release, except as required by applicable law.