Clear the Air ad campaign highlights critical role for oil sands in helping Canada achieve net zero emissions goal

A national advertising campaign from the Pathways Alliance aims to “clear the air” with Canadians about the industry’s plan to achieve net zero emissions. The campaign is the result of discussions with thousands of Canadians across the country who said they want more information about how oil sands producers are working together to reduce CO₂ emissions from operations. “Canadians…

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